A CLEAR WHY: THE DREAM
THE "ADVISING ROMNEY" SERIES



You are, by far, the best candidate for running this country and creating long term structural change for growth and prosperity, but few people get the impact you could and will make.  (See Evaluation Of Romney.)

The low impact of the message so far is a result of the same old thinking about how to communicate - it is rational and it takes a great deal of effort to understand (i.e. reading, thinking, time). 

The message must be fast and impactful.   Great marketing examples (despite the lack of ability to make it happen):

Hope and change.                          Or                   Change we can believe in.

These are simple and they go directly to the limbic (emotion) area of the brain, where the rational does not prevail.  And we must go with the reality of how the brain works - like gravity, it is not a good idea to violate reality, as it always wins. 

Listen to (watch) Simon Sinek How Great Leaders Inspire Action at TED.  (Perhaps it is also good at this time to watch Tony Robbins advice to Al Gore, also at TED, Why We Do What We Do. 


ROUGH DRAFTS OF "SLOGANS"

"Implementation we can believe in - the road to prosperity for all."

"The Implementer In Chief" 

"The Turnaround Expert For America"


ROMNEY'S JOB PLAN - ADDING "THE DREAM"

The cover sheet for the plan is strictly factual but not impactful - it is a missed opportunity.  You might restructure it like this:


BELIEVING IN AMERICA
THE PLAN FOR JOBS AND GROWTH FOR AMERICA

My heart is broken when I see so many Americans suffering.  I will not, I absolutely will not allow that to continue, to the best of my ability.

I believe in the determination and abilities of Americans to turn this around.

My dream is to create, together, a continuing prosperity for all.

I want us to get "our growth groove" back - for the good of us all.

11.5 million jobs in the first term - Will you join me in creating this?


THIS IS MY COMMITMENT

To create the "structural change" that will be foundation for long term prosperity.

To represent all Americans and to protect all Americans.

To eliminate suffering as much as we can - and to have as many Americans as possible helping to have that happen.  


With thoughtful consideration and purposeful effort,

                                    Together,  we can do anything!

See more of my commitments to do what will bring the above commitments to fruition.
My Commitments To You And My Country.